In honor of his legacy, read this 2010 piece on his campaign to save the Hollywood sign. Thanks to Mr. Hefner’s contribution, grants from The Tiffany & Co. Foundation and Aileen Getty, along with contributions from Hollywood leaders and fans around the world, the view that is inseparable from this cultural landmark will be protected.In preparation for the 90th anniversary in 2013, the Hollywood Sign Trust and The Hollywood Sign continues to inspire moviemakers and fans around the world, while playing a vital role in keeping the town it helped put on the map at the center of the global entertainment industry.Through the years – from its splashy real estate billboard roots, to its long neglect and decay, to its current status as a revered international landmark – the Sign has emerged more symbolically powerful than ever. ), Tom LeBonge (Los Angeles councillor), Chris Baumgart (Chairman, Hollywood Sign Trust)In 2010, thirty-two years after the Sign was rebuilt, the Sign’s #1 fan, Hugh Hefner, presented the Hollywood Sign Trust with the closing gift to ‘Save the Peak,’ capping efforts to raise funds to purchase and protect the 138 endangered acres behind the Hollywood Sign. it Don’t forget to take a tour of the newly renovated observatory while you’re there.There are three hiking trails to the Hollywood Sign of varying difficulties. Hollywood, often cited as the heart of not just the entertainment industry but the city of Los Angeles itself represents possibility to all who visit each year. Editor’s Note: Hugh Hefner died Sept. 27, 2017 at the age of 91.

The Chamber has appointed Global Icons to manage these rights and negotiate all fees. And the first welcome they receive is from nine letters staggered atop Mount Lee that have come to represent our community. Hollywood’s civic restoration, which began in the 1970’s, picked up steam in the ensuing decades, fueled by a growing reverence for what the industry had come to represent worldwide.The Sign has always served as a barometer for the community; and as Hollywood re-blossomed, so too did the Sign, which benefited from a range of new preservation efforts.In 1992, the California Attorney General granted distinct legal rights and responsibilities to three official agencies – the City of Los Angeles (which owns the land the Sign stands on), the Hollywood Chamber of Commerce (which owns the licensing rights for the Sign’s image), and the Hollywood Sign Trust (formed to maintain, repair and provide capital improvements to the Sign for the benefit of the public – with the larger mission of helping to preserve Hollywood’s standing as the worldwide center of motion pictures and cinema arts).Thanks to the Trust’s efforts, the Sign got a fresh new paint job in 1995, courtesy of On December 31, 1999, the Sign was the site of the West Coast’s highest-profile “Y2K” celebration, ringing in the new millennium with a dazzling display of lights and special effects.The Sign was featured alongside the Eiffel Tower, the Great Pyramids of Egypt, and New York’s Times Square during global millennium countdown TV coverage.
Das Hollywood Sign ist der bekannte Schriftzug in den Hollywood Hills über dem heutigen Hollywood, einem Stadtteil von Los Angeles. It conjures an ever-expanding parade of images, desires and ideas with just nine simple letters:

BB Hollywood, a new branded entertainment venture, finds that its own branding may run afoul of a Los Angeles landmark. Copyright 2019 All Right Reserved Buy the House Right Under the Hollywood Sign From a TV Star New, 24 comments By Bianca Barragan Feb 20, 2015, 3:20pm PST Share this story Share this on Facebook Share this on Twitter The system, which is monitored 24/7 to protect the Sign and it neighbors from unwanted visitors and the danger of fire, was upgraded with new technologies in 2005.In 2003 the Sign celebrated its 80th anniversary at a gala celebration hosted by movie musical legend [L-R] Will Rogers, Arnold Schwarzenegger (President, Trust for Public Land, Former CA Gov. With thousands of visitors annually, the Hollywood Sign continues to represent the fulfillment of dreams to every generation.To learn more about the history of the Hollywood Sign, visit The Hollywood Chamber of Commerce owns certain trademark rights for usage of the Sign or its likeness for commercial purposes. The erstwhile real estate billboard continued its place among the world’s most revered landmarks.In 2000 the Hollywood Sign Trust hired Panasonic to install a state-of-the-art security system comprised of a vast closed circuit surveillance network, and Internet-based surveillance (which can viewed live on this very website). Fare is 50 cents a ride, 25 cents for seniors and the disabled. All trails are open The DASH Observatory bus service, operated by LADOT Transit, runs every 20 minutes, seven days a week, from 12:00 noon to 10:00 p.m. weekdays and 10:00 a.m. to 10:00 p.m. weekend days.