According to the CEO of Mark Anthony Brands' international wing, Davin Nugent, for White Claw's US brand launch, the company did "extensive research in understanding the better-for-you, healthier and active lifestyle consumer behaviours that were occurring predominantly in America". They are also largely vegan and gluten free, which has helped them to win over a legion of health conscious millennial fans in the US.In 2016, Mark Anthony Brands and Boston Beer Co both launched hard seltzer brands: White Claw and Truly.Truly has proved so successful for the brewer that it now sells more hard seltzers than it does beer, while White Claw’s sales surpassed US$1.5 billion last year.White Claw has become one of Mark Anthony Brands’ most valuable products. Besides linked Alko, Finnish Systembolaget equivalent, those could be found also in Finnish grocery stores with good selection.Another similar product available only in Alko in Finland because it's higher alcohol content isBesides those I believe that there might be some other similar products available in larger Finnish super markets because in my opinion some them might have even better selection than Alko.I dont know about Sweden but in Denmark we have BreezerI haven't found it anywhere :( what is this about a white claw Europe launch? PLEASE tell me there's a European equivalent to the American spiked seltzer! With only 100 calories, 2 g of carbs, and all-natural flavors in every can, White Claw is the pure refreshment for your balanced, active lifestyle. White Claw is a refreshing hard seltzer with 5% alcohol.
Now that I see it's the only post of that account...hi, definitely not a vicious advertisement, i'm a real person. 32 comments. UK-based companies Brewdog and Kopparberg also launched hard seltzer brands only days before White Claw’s arrival to the UK became official.

If you continue to use this site, you consent to our use of cookies. Food. i'm a 21 year old university student in sweden just trying to find a spiked seltzer alternative and i had no idea the European White Claw launch was even happening hence why i made the post. I just moved to Sweden from America and I am DYING without my White Claws, Truly Spiked Seltzers, BON & VIV's, etc. Sales of Hard Seltzer in the US last year were in excess of 80m cases, and the category is valued at $2.5 billion, according to IRI.Steven Kersley, head of distillation at Brewdog Distilling Co, “White Claw doesn’t have a great deal of equity in the UK, but Brewdog does,” he said.“White Claw may have taken the US by storm…but if and when they come to the UK, they’ll find some worthy competition.”This is the best news for those people who live in the UK but I do not like Beer because it is very harmful to my health.We use cookies on this site to store information on your device. European Equivalent of White Claw?
It did seem fishy to me, a mass of brand names that I never heard of. More drinks groups made hard seltzers of their own and experienced similar growth, creating a new category in the alcohol market. BROWSE JOBS. Low calorie, unsweetened, tastes just like sparkling water but like 5% ABV. Each 330ml can contains 95 calories, and 4.5% ABV.The UK will be the first country outside of North America to sell the infamous fizzy drink, which some drinks producers are hoping will boost their own sales by proxy.Mark Anthony Brands International, White Claw’s parent company, will distribute the seltzer in the UK.Davin Nugent, CEO of Mark Anthony Brands International, said: “we are delighted to launch White Claw Hard Seltzer in the UK, the brand’s first market outside of North America.“Making the decision to come here was an easy one, as consumers familiar with the brand in America have made sure to have their voices heard on our social media channels; demanding we bring White Claw to these shores.“UK retailers have also been hugely supportive of our plans as we seek to lead the development of an entirely new category in alcohol beverage, just as we have done in the US.”Hard seltzers are typically low in alcohol (around 5% ABV), low calorie (around 100 per can), and low in sugar, with most cans containing between 1-2 grams. I can't find any info on that.It's still pretty new in the US, and hasn't made it to Europe yet.New comments cannot be posted and votes cannot be castPress J to jump to the feed. The king of the hard seltzers, White Claw, will finally land in the UK next month. NEED TECHNICAL ASSISTANCE?